How not to blog

Get a blog. You’ve got to have a blog. Your customers expect you to have a blog. If you don’t blog you’re missing out. Blog blog blog...Now don’t get me wrong, I love blogs. I advocate their use for engaging with customers and driving people to your website.But that’s if, and this is a big IF... you have something vaguely interesting to say.If you’re simply churning out some cringe-worthy pre-amble to pushing product, please don’t bother. Want an example? Stand up Simon Uwins, marketing manager for Tesco’s US chain Fresh & Easy.What cooler way for a corporate exec to show he’s really ‘down with the web kids’ and ‘a man of the people’ than by blogging about attending a Radiohead gig?“What an amazing performance! They sounded just as fresh as ever... [can you see where he’s going?] They’re impossible to categorise. In our own small way, that’s what customers say about us.“We have the quality and interesting selection of a speciality market, but also the brands and convenience of a supermarket. And the prices of a big box retailer!”Yuk. How not to blog...
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