Some people can spot a business opportunity anywhere.
Who would've thought that anyone would look at the world of this just-about-to-make-it-massive social media hub and have the enterprising idea of creating a necklace with the word 'Twitterati' dangling from it, like the weird yet strangely cool chick at school hanging naked from the stage at an end-of-year disco?
CouchObjects. Business genius, faddy microtrend, or both? Only time will tell. But one thing's for sure (kind of) - people who love to love being part of the Twittery thing that not everyone is yet part of will most certainly love to love the secret insider-jokeness of the necklaces.
And to the 254 people already following CouchObjects (all, of course, prime target customers), at up to $20 a pop, mass marketing to the sub-culture ain't so stoopid, after all.