Congratulations to our friends over at video discussion platform Yoosk, who announced today they are to receive funding from Channel 4’s interactive media innovation fund, 4ip.
Set up by former member of the British Council Tim Hood and documentary film maker Keith Halstead, The site allows users to put their questions to famous people and influential figures – so far, answerers have included Prime Minister Gordon Brown, TUC chairman Brendan Barber and foreign secretary David Miliband on topics ranging from entertainment and sport to the G20 summit.
Eagle-eyed readers may even have spotted their name at the bottom of the footage of Theo Paphitis interviewing Peter Mandelson Smarta featured last week.
The investment is said to be a ‘low five-figure sum’ which the company’s founder, Tim Hood, told The Guardian would be put into developing the site, its API and widgets. He added the alignment with 4ip could hold other advantages for the site, too. “We’re dependent on media publishers – we’re not a destination site in ourselves – so it’s good to have that link with a public service publisher as it can really open doors,” he said.