How do you keep your customers smiling through the credit crunch? Give them doughnuts, obviously.
Our lovely landlord, Smarta partner and flexible serviced office provider Business Environment (BE) has decided, amazingly, to hand out more than 7,000 doughnuts per week to cheer its clients up. That, apparently, means two jammy delights per person every Friday!
What a great way to get your customers smiling and to remind them of your presence. We didn’t mind at all that BE dropped off a press release with the doughnuts – hell, we blogged on it.
Sometimes, if you can afford to, it really is worth treating your customers – free gifts that people actually want (food is always a good ‘un) buy loyalty, goodwill and make very delicious good business sense.