Cake love

Big love to Cake Kit Company founder James Middleton, who was clearly so taken with our feature on his business, he felt the need to thank us by sending us a whole tray of Smarta branded cakes.

Sending us freebies basically means he has us in the palm of his hand - so we'd like to take this opportunity to tell all the business owners everywhere: send confectionary, get column inches.

Over and out.

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