Scheme gives new hope to FreshMinds

It can’t be easy being a graduate at the moment. One in six of the 300,000 people due to graduate from the UK’s 168 higher education institutions this summer will go straight into the wonderful world of unemployment – more than twice the level in the wider population.

It’s all the more vindicating, then, when Smarta comes across schemes like Leading London, a competition which gives high-flying students from diverse backgrounds at London universities the chance to have their CVs looked at by some of the largest companies in the UK.

The competition, which was run by recruitment consultancy FreshMinds Talent, selected 42 final-year students at London Metropolitan University and gave them the chance to meet the scheme’s corporate sponsors, which includes Freshfields Bruckhaus, Deringer, KPMG, Lloyds Banking Group and BT.

The winners were announced at a special awards ceremony on Monday night by Cobra Beer founder Lord Karan Bilimoria, who encouraged them to pursue their ambitions.

James Callander, FreshMinds’ managing director, said the scheme had been launched with the hope of proving the top undergraduates at some of the capital’s less well-represented universities could meet exacting benchamarks for academics, business acumen and drive.

“The winners represent the cultural, educational and ethnic diversity of the city of London, and over the next few months and years FreshMinds Talent hopes to help them take the first steps towards becoming the future leaders of business in the capital.”

And with the scheme set to be rolled out across other post-1992 universities across London next year, it looks like established entrepreneurs may just get a run for their money. 

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