Full of more ideas than you can ever follow up on? Had a brainwave but don’t know what to do with it? Just don’t have time to research and develop the product of your imaginings? Excitingly disruptive US product development business quirky could be just what you’re looking for.
This ingenious website encourages people – anyone, anywhere – to submit an idea they’ve had for a product. Each week, the best idea gets listed on the site, where ‘influencers’ (members of the quirky community willing to spend a fair amount of time giving useful, detailed feedback) vote for a product and advise on its development.
The best ideas from this pool get sent into production – and the person who originally came up with the idea gets 12% of top-line revenue in payment. Which is really not a bad margin at all for just having an idea.
Ideas cost US $99 to submit, which obviously acts as a differentiator between those who take their idea seriously enough to pay the fee and those whose concepts are perhaps more frivolous. But the price-tag has been well though through, and offers value to all those whose ideas never do make it to the production line – everyone who submits an idea gets detailed feedback from the community and a market analysis.
Plus, seeing how members of the quirky community (presumably all fairly interested in entrepreneurialism and product development themselves if they’re there) can be a fairly good preliminary gauge of market reactions to your product.
If you’d rather judge ideas that generate them, you can also earn a bit of cash on quirky by giving feedback on other people’s ideas. And if you just want to shop, you can of course purchase all products through the quirky site - generating another revenue stream for the business and opening up a strong marketing opportunity for the products it supports.
The site is the brainchild of Ben Kaufman - on his third business already, despite only being 22. Pretty impressive. He strikes you as someone obsessed with product ideas and determined to make this business flourish.
We like quirky a lot, and are inclined to agree with its hopeful assertion that it’ll change product development forever. Too many ideas are never acted upon – it’s about someone stepped in to capitalise on all the brain power out there in a way that benefits both parties.
Find out more about how quirky works.