60 second start-up: MyNewJob.me

Richard Alberg takes his place in the Smarta hotseat.

0-5 seconds: Sum your business up in a sentence

MyNewJob.me provides comprehensive online job seeking support to the unemployed and an affordable alternative outplacement service for employers.

5-10 seconds: What's the business model?

A classic Software as a Service (Saa) in a market that hitherto has had an expensive time-based consultancy model. A cost per head subscription or an organisation licence provides unlimited access to enrolled individuals.  

10-15 seconds: Who are your competitors?

Traditional offline outplacement providers, fear of the new and those who do nothing.

15-20 seconds: What's your USP?

We're comprehensive, always available, customisable and low-cost.

20-25 seconds: How have you funded it so far?

We're self-funded.

25-30 seconds: What were you doing before?

I was the founder and CEO of PSL, a psychometric testing company that pioneered the online assessment market.

30-35 seconds: Where did the idea come from?

A conversation with a recruitment consultant about the market combined with a familiarity with technology, business process automation and SaaS business models.

35-40 seconds: What's the smartest thing you've done so far?

Tailoring our product so that it helps Jobcentre Plus advisors support their unemployed clients.

40-45 seconds: What's the stupidest?

I spent three months thinking about the idea when I should have been busy building the business.

45-50 seconds: If your business was a biscuit, what would it be?

We'd be a cereal bar - they taste great and do good at the same time.

50-55 seconds: Which idea are you a bit jealous of?

Owners of great domain names; I was interested in the internet in the early '90s, but I didn't recognise the opportunity to register the many brilliant domains that were available.

55-60 seconds: Where are you going to be in 12 months' time?

We'll be the UK market leader in online career management and will be making progress with international expansion.

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