Guest blog: How I landed my first clients with a £15 marketing budget

Smarta member Lisa Langmead tells us how she launched her cleaning business with next to nothing in the bank.

Hello, my name is Lisa - or Clean Queen as I like to be called. I dreamt up my company Dust and Vac while cleaning my own toilet of all places! I stood up and realised that I was actually enjoying what I was doing. I toyed with the idea of therapy but on the realisation it would cost too much, I decided to gain money from this terrible infliction and Dust and Vac was born.

It was all well and good thinking about it but with no start-up capital it was always going to be an uphill struggle. I found a company who let me build a free website then taught myself how to input the html needed - the internet can teach you anything!

Ok the website was dazzling and free but what about the marketing? I collected a few quotes for flyers but all were out of my price range. The truth was I had literally no money to spend on marketing - it's no exaggeration when I say £20 was too much.

Feeling rather despondent, as I binned (I mean recycled) the last of the junk mail I had collected that week, I had my eureka marketing moment! I had just disposed of 11 leaflets and had not even read them. Why? Because they all looked the same - I realised all I had to do was stand out.

I immediately ordered some name labels which my children have in their uniforms (iron on, as I cannot sew) and added my company details to them. I then received some strange looks at the supermarket as I bought up 100 scouring pads. I ironed on the labels and pushed my creations through perspective clients' doors.

The response was fantastic. One man emailed me to say that he thought it was such a great idea and recommended us to his daughter. I gained another client as they saw a friend using my Flyer to wash-up with - the labels are meant to withstand machine washing so they never come off - fantastic!

Total cost of my scouring pad fliers that landed my first clients? £15. The value of trying something different? Priceless.

Find out more about Dust and Vac

View Lisa's Smarta profile

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here