When was the last time you heard any good news from Radio 4's Today Programme?
I used to drive along in the morning, listening to John Humphries, hearing the news, how there'd been an earthquake here, a bank had run out of money there, more soldiers killed overseas.
It got me thinking, 'I can't change any of that. So really what's the point in knowing?'
If you think it through, loading your head up with negative reports isn't really the best basis to start your day off. Mr Kellogg would be spinning in his grave.
So I stopped listening to Radio 4 in the morning and guess what? The world still turns and my life is better for it.
The last thing you need as a business person is too much negativity, business is tough enough as it is. When I started my business I thought it was going to be all private number plates, fish tanks and spinny chairs.
Nobody prepared me in those early years for the low sales, no sales, self-doubt, the whinging wife or the too much month at end of the cash.
Running a business is akin to swimming the channel. You get halfway across, it starts getting painful and the little voice in your head nags you to turn back and swim back to the shore.
That, boys and girls, is the reason that most businesses fail within the first two years. You need perseverance, tenacity and a real belief in what you are doing. You need to hold your nerve, and come out swinging. Big confidence when stepping into a big fight.
Surrounding yourself with negativity pushes you towards a defeatist mindset before the first bell. I went out of my way to stop hearing about the stuff I couldn't impact on. I didn't stop caring, I just got real.
Instead I put my energy into the stuff I could make a difference to. In all the businesses I'm involved in, I maintain the ethos to 'make a difference, before we make a profit'.
I can't stop earthquakes or murders, but I can make life better for those within under my umbrella, my tribe.
You will also have a tribe. The people you care about. Those who were there when you needed them and you know will be there in the future. The people you just know need looking after as well. If you take care of them, they'll take care of you.
The successful business people of this next decade are all set to embrace two things: the internet and people. Corporate Social Responsibility is being downsized to Personal And Business Social Responsibility. I just made that up - PABSR - snappy, eh?
You've got one life, so live it. If you find yourselves having more 'Can't Be Arsed Tuesdays' than 'Make It Happen Mondays', you are in the wrong job, running the wrong business and part of the wrong tribe.
The number of different ways I see real people paying their mortgage these days is staggering and what used to be accepted as safe jobs simply aren't safe anymore. You say 'a job for life', and people laugh.
Live your passion, do what you actually enjoy and surround yourself with talented and clever people who can help you keep on that path.
Work out what bits of your business you're real good at and have a real passion for, then sub-contract out the rest. Why the f**k are you boring yourself shitless doing accounts that you are no good at when there are bookkeepers up and down the country who will do it for you? If their hourly rate is less than yours, then its stupidity to carry on trying to do it all yourself. Hire them and make them part of your tribe.
Keep pushing your business and life forward and you'll learn this amazing lesson - a mistake is only a mistake AFTER the event, up until that point it's the correct decision.
No one ever wakes up and says, I'm going to f**k-up today.
Embrace your dreams or abandon them for something you are passionate about, but whatever you do, always look after your tribe.
Brad Burton is MD of the UK's largest joined up business breakfast network, www.4networking.biz, a top motivational speaker who quite likes the sound of his own voice, buy his book Get Off Your Arse and watch him in action here www.getoffyourarse.biz.