For employed people, January is a month of great woe. They're
struggling to stretch their last few pounds out to the end of the
month, counting the minutes until payday, and feeling forlorn that
the next Christmas period is a spirit-crushing 11 months
Now, we're not going to pretend that everyone running their own business is, by contrast, rolling in it. You're probably just as broke as the monthly-salary bunch. But, lucky for us on the startup scene, the social invitations keep coming thick and fast to pull you through this bleakest of months.
Networking opportunities never end when you're running your own business. There's always some industry get-together or conference going on. We at Smarta have had something on at least once a week this month, often more. January be damned! Try the excellent meetup.com or read our guide on how to find business networking groups to find some in your area.
But when you're busy meeting all these people at networking
events, who should you keep in touch with, and how? With all the
buzz about social media, are emails old hat? Should you phone
someone after meeting them?
It's not always clear-cut. Here's our mini step-by-step guide for those of you that are unsure.