Shaa Wasmund: 10 things I want see happen this decade
So this is the start of something new… a new year, a new decade
and yes, a new blog from me.
So much has changed over the last decade, it is difficult to
know where to start. Technology. Tick. The way we communicate.
Tick. Reality TV. Tick. Social media. Tick. Obsession with
celebrities. Tick. Women in business. I'm not so sure…
Has the image or position of women in business really changed
that much over the last 10 years? If the Sunday Times' recent
headline 'Lipstick Entrepreneurs' is anything to go by,
I'm not sure it is.
If you read the article, it claims there "will be huge gains for
women in business over the next decade". I hope that's true, but if
it is, then surely we need to stop being judged by the lipstick we
I've already blogged about my views on this 'label', so I won't drone on
about it here, but if you want to read them, feel free…
So what do I want to see happen in business over the next
decade? Well, in no particular order:
- More women in business. Yes, I know you've all heard it before,
but the truth is, it is not just our economy that would be better
off with more women running their own businesses. As Churchill once
said: "If women ran the world, there would be no more wars." It's
all about balance and we need more of it.
- Less red tape and less bureaucracy. Let's stop this insane
process of creating new regulations just for the sake of keeping
civil servants in jobs. I'd rather we gave them money to go and set
up their own businesses - then they might realise how difficult
they make our lives!
- Only appointing 'Small Business Ministers' who actually have
experience of running a small business. Not rocket science.
- Every single business in the UK to have online access and a web
presence. In fact let's Wi-Fi the whole of the UK - for free. If
the UK wants an entrepreneurial edge, there it is.
- Every government contract to be available to small businesses
either independently or collectively to tender for - and not just
reserved for a monopoly of three or four big businesses. For real,
not just for show.
- To take more risks. Yes. Seriously. Without risk, there is no
reward. Not crazy risks, calculated risks, but let's get a bit more
- We all think a little bit bigger. 'Aim for the moon. Even if
you miss, you'll land amongst the stars'
- We collaborate more. Much more. In fact if there is one word I
would want to use for the next decade, it's collaboration.
- We put aside our pride and ask for help. You are not supposed
to have all the answers. 'We', collectively are. See above.
- As Nike says, 'Just Do It'. Let's stop procrastinating and
start doing. As the Chinese proverb says, 'The best time to plant a
tree was 20 years ago, the second best time is now'.