60-second start-up: Paginglist.com

5-10 seconds: What's the business model?

Micro-margins on voice calls.

10-15 seconds: Who are your competitors?

VoIP apps.

15-20 seconds: What's your USP?

Take your pick:

  • Unwelcome calls are automatically blocked so phone and text pests can't get near you.
  • Paging works on ANY handset - even landlines, you don't need to own a smartphone to benefit.

20-25 seconds: How have you funded it so far?

Initially friends and family, then angel investors like Chris Smith.

25-30 seconds: What were you doing before?

Devising and patenting a variety of man-machine and man-man interfaces: stuff like compression and encryption schemes as well as systems, like paginglist.com, designed to make human interaction easier.

30-35 seconds: Where did the idea come from?

From thinking about how to design electronic systems that easily cope with intuitive inputs like the English language, and obviously in response to concerns about online and offline safety, privacy and control.

35-40 seconds: What's the smartest thing you've done so far?

I'd say a cipher key generation scheme called 'Orlando'; it's so simple you could explain it to a horse.

40-45 seconds: What's the stupidest?

For a long time I saw paging primarily as a 'yellow pages' tool, overlooking its application as a facilitator across social networks - a tool that makes it safer and easier to talk to each other over the phone.

45-50 seconds: If your business was a biscuit, what would it be?

A Cantuccio.

50-55 seconds: Which idea are you a bit jealous of?

Good ideas don't make me jealous, they make me want to take off my hat.  The touch screen on an iPhone - in one single step it turned what people used to call 'the mobile internet' into the real thing.

55-60 seconds: Where are you going to be in 12 months' time?

A voice hub for third-party applications like job boards and online classifieds: personal paging will start to migrate to free VoIP.

Find out more about Paginglist.com and email antilli@paginglist.com

In association with


If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here