A case study on sexing up your PPC strategy

We blogged on Ann Summers' phenomenally enjoyable and clever PPC campaign way back in April, but we've just stumbled upon this rather good video case study summing up why and how it worked from icrossing, which created the campaign. It's great inspiration for those of you struggling to find new ways of making PPC work for you, or looking for something a bit different on the PR front, so we think it's worth sharing this brilliant example of clever marketing all over again.

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