Celebrity business: Kate Moss, Jamie Oliver and Madonna launch new ventures

Difficult to image Kate Moss settling down to life in the country, but that's just what the world's most famous supermodel is planning to do. Moss is moving to picturesque Fowey in Cornwall to convert a £1.2m house into a bed and breakfast. At least we know that Glastonbury festival regular Moss is comfortable in wellies! The property has its own vineyard and vegetable patch. It should be open for business next year.

But what of Jamie Oliver. Only a few weeks ago he was urging Brits to eat less meat, now he's opening Barbecoa, a restaurant serving nothing but meat, meat and more meat in the Square Mile's new shopping district One New Change.

Barbecoa, a joint venture with US chef Adam Perry Lang, opened earlier this week. The kitchen is a carnivore's dream with wood-pits, Robata grills, tandoors and a Japanese cauldron for cooking huge hunks of flesh. The only vegetarian fare on the menu will be olives and a small green side salad (what carnivorous delights are going into the puddings?).

Oliver will have some competition for diners in the area, however. Gordon Ramsay is looking to open a signature restaurant in the One New Change complex later this year.

Lastly, fitness fanatic Madonna is turning entrepreneur with a series of gyms. Her new venture, Hard Candy, is named after her last album (marketing ploy, much?) and will be Madonna's brainchild, from the music and space to the light and design of the venues. The first outlet will open in Mexico City next month. After the launch, Hard Candy Fitness will 'open in major cities around the world,' according to a statement from Hard Candy Fitness, including Russia, Brazil, Argentina, Europe and Asia.

The fitness empire will bolster Madonna's fledgling business portfolio, which already includes clothing label Material Girl.

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