60-second start-up: Invisible Structures

0-5 seconds: Sum your business up in a sentence

We build unique suspended 'treehouse' structures that can be deployed in a variety of locations, indoors and out, to host music, theatre, conferences, dining, and hospitality.

5-10 seconds: What's the business model?

Our model combines four revenue streams: rentals, sales, tickets and venue hire.

10-15 seconds: Who are your competitors?

We cross over into a lot of different markets so there are a fair amount who come close - but none that are actually doing anything quite like what we do. The closest are companies that rent tourable structures like tents, but none are as marvellous as ours!

15-20 seconds: What's your USP?

We are the first company to rent suspended structures worldwide, and we have the ability to satisfy the requests of conservationists in parks and greenbelt land because our structures are invisible.

20-25 seconds: How have you funded it so far?

Invisible Structures is self-funded, to date. Although we are currently on the hunt for investors.

25-30 seconds: What were you doing before?

We've been working in the arts and events industry (as artists and producers) for around five years - and we've also lived in trees on and off! We ran an event called The TreeHouse Gallery in Regents Park last year. It was a huge success,

30-35 seconds: Where did the idea come from?

Ed and I met on a protest camp in the Brecon Beacons. The experience there was one of the most powerful we've ever had - people from all walks of life got on and shared knowledge of how to build dwellings (treehouses) and how to find food. The way people interacted was inspiring and we felt that these playful structures could be seen as a symbol of that. We wanted to bring this open learning environment into the public domain and put it in the most high profile natural spaces we could find.

35-40 seconds: What's the smartest thing you've done so far?

We have managed to get some heavyweight support for our business, despite being a very young company. Tim Burton and Helena Bonham-Carter are both patrons, and we've also been lucky enough to receive support from Charles Knevitt, trust director at the Royal Institute of British Architects (RIBA).

40-45 seconds: What's the stupidest?

Not having started earlier.

45-50 seconds: If your business was a biscuit, what would it be?

A biscuit? If it was a biscuit I'd have eaten it by now and it would have made me taller.

50-55 seconds: Which idea are you a bit jealous of?

We always try to work with the people we admire rather than envy them.

55-60 seconds: Where are you going to be in 12 months' time?

There will be a big invisible bang, but you'll have to wait and see.


To find out more, check out the Invisible Structures website

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