60-second start-up: Josoblu.co.uk

0-5 seconds: Sum your business up in a sentence

Fashionable bags and stylish accessories!

5-10 seconds: What's the business model?

Our objective is to offer products that are fun, cheerful, practical and different from what is already available. We sell quality products at a competitive price.

10-15 seconds: Who are your competitors?

We have different brands aimed at different target audiences, each of which has its own group of competitors so it would be difficult to name them all.

15-20 seconds: What's your USP?

We offer each model in a wide selection of fabrics and try to make products which  are a little different to what is already available. The cotton Re-Uz gift bags and Re-Uz gift wraps are perfect examples of this.

20-25 seconds: How have you funded it so far?

Through personal loans, savings and help from my family

25-30 seconds: What were you doing before?

I have been a full time mum for the last four years and before that worked in property renovation.

30-35 seconds: Where did the idea come from?

I became fed-up of searching for the perfect baby change bag. The bag I was using was impractical with my two small daughters and, after hunting high and low and failing to find something practical, stylish and affordable, I finally put pen to paper on designing my own range.

35-40 seconds: What's the smartest thing you've done so far?

Having our four different brands - momymoo, bebemoo, Re-Uz and ringArose all aimed at different target markets, so there's something for everyone who visits the site.

40-45 seconds: What's the stupidest?

Buying loads of paintings for my office and consequently replacing them all with whiteboards which we found to be much more useful in the day-to-day running of the business.

45-50 seconds: If your business was a biscuit, what would it be?

A yummy quadruple chocolate chip cookie!

50-55 seconds: Which idea are you a bit jealous of?

The Stokke Tripp Trapp highchair. It's the best thing I've bought for my two girls and both still use theirs regularly.

55-60 seconds: Where are you going to be in 12 months' time?

Hopefully selling thousands of bags to as wide a range of people as possible. We're constantly working on new products and designs so in 12 months' time we'd expect to have a much larger range on offer, catering for an ever more diverse customer base.

Find out more about www.Josoblu.co.uk

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