Serial entrepreneur Dorian Selz is the mastermind behind
tech start-up Memonic. This whizzy piece of software allows users
to 'clip' pieces of content from the web without using bookmarks,
screen grabs or having to keep endless open tabs on their browser.
Here's his 60-second business pitch.
0-5 seconds: Sum your business up in a
sentence
Memonic offers any web user the ability to capture the essential
of any web page simply by clipping it and saving it onto an online
notebook.
What's the business mode?
At Memonic we produce a slick clipper service and
the standard app is free. We are also the only white label solution
for publishers and will be working with an increasing number of
industry names over the coming months.
10-15 seconds: Who are your
competitors?
Evernote, Amplify, Springpad, Mandalay and
ReQall.
15-20 seconds: What's your
USP?
The unique clipper service increases productivity
and saves time and stress while our white label solution
provides an optimum customer retention tool for media
companies.
20-25 seconds: How have you funded it so
far?
Memonic was formed by five co-founders who have funded the
business for the first year and a half. Last summer, we raised a
million Swiss francs in a seed funding round.
25-30 seconds: What were you doing
before?
I was founder & CEO of the Swiss local search platform local.ch.
30-35 seconds: Where did the idea come
from?
Back in 2008 I researched a holiday trip to Australia: A
drive on the Great Ocean Road from Melbourne to Adelaide. An hour
into my research I had countless open browser tabs. Print-outs were
a bad idea, and a simple bookmarking list would not suffice either
as those would have expired. So I was forced to engage in a dreary
copy-paste exercise. I thought then that that was a broken process,
which merited a better solution. Hence, Memonic was
born.
35-40 seconds: What's the smartest thing you've
done so far?
Hiring a number of people much smarter than myself.
40-45 seconds: What's the
stupidest?
Not having hired even more people smarter than me. If we had we'd
be advancing even faster. But that's a challenge that requires
brains, luck and more resources.
45-50 seconds: If your business was a biscuit,
what would it be?
A Kambly
Bretzeli: SWISS, relatively unknown, but after your first bite
you're hooked for life.
50-55 seconds: Which idea are you a bit jealous
of?
I'd like to have a range of operating system specific
desktop solutions for Memonic. But the chagrin is limited: with the
white label solution we have a must-want for any publisher: Reader
retention.
55-60 seconds: Where are you going to be in 12
months' time?
Continuing to grow the company and expanding further into
Germany and the UK and beyond delivering solutions for end users
and publishers.
Find out more about
Memonic
In association with
If you're interested in a start-up business bank account, contact NatWest
to realise your ambitions.