GUEST BLOG: How to build your brand and credibility by writing a book

Forget all those Christmas parties and 'winding' down for Christmas. Now is the perfect time to make others aware of your brand.

Business owners can make a big impact by being bold and opionated to stand out in an increasingly competitive environment. With all the buzz around social media and blogging, many now think that blogging online is enough. I disagree.

Writing a book is still seen as an exceptionally powerful strategy, and many successful business leaders have written books. However, the average business executive simply doesn't realise the value that it can bring, not only to their organisation and successors, but in raising their profile and credibility with their target audience too. Why not set yourself the challenge of writing your book and really raising your profile in 2011?

Business leaders need to be able to share experiences and knowledge, and more importantly be able to share their wisdom and views on key issues within the market if they are to rise above their competition.

But the time isn't 'write'...

I have had so many people say to me they don't have time to write their books, or that they have written them only to have them declined by the publishers. In my opinion, every book deserves to be published and I have seen many authors get over their writer's block and have a complete manuscript in as little as 40 hours!

The key is a great plan, good structure and technique - plus a little persistence! Here are a few tips to help get yourself to publishing stage and ready to roll in 2011:

1. Plan, plan, and plan again

One of the first keys to the success of a completed book is the planning. Why do books need extensive editing? Why do most people never start or finish writing a book? Why do they lack flow, tone, style, content and description?

The answer is simple, as it almost always boils down to the lack of a good plan, a lack of publishing and marketing knowledge and self-doubt and indecision. But racing at full speed into a 'best-seller' without any clear plan or direction can be equally as dangerous if the book ends up being more of a 'brain-dump' than a well thought through expression of the author's values, experiences and beliefs.

2. Don't try the DIY approach

Seek advice from a professional book coach and/or editor, as this is a great way to reduce the number of hours spent on getting a book published. You can gain the essential knowledge and expertise to write your book faster and better than those who struggle on by themselves.

3. Consider many ideas before homing in on final angle

I would advise that anyone who is considering writing a book to consider all the possibilities rather than homing in on one topic too soon. I've known many authors fall into the trap of thinking 'I don't know what I'm going to write about but I know the title!' This is a classic example of narrowing the focus too early on in the process.

Often this can mean the best ideas are disregarded from the onset, hampering the success of the book to really reflect the values and opinions of the thought leader.

4. Make a first draft

Completing a quick first draft will help get you on the right track and enables you to plan out the structure of your book. It will also help you to see if any sub-themes work well or need altering to ensure the book flows as succinctly as possible.

Find out more about Mindy Gibbins-Klein

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