Given that I'm supposed to be writing a book, I've watched far too much football today. But perhaps it was meant to be, because Sky's two live Premiership matches proved a valuable business lesson. (Honest boss.)
Without wanting to be a football bore, Birmingham's 2-1 victory over neighbours Wolves and Chelsea's 2-0 defeat of London rivals Arsenal came courtesy of winning braces from two of the game's true proven goalscorers, Kevin Phillips and Didier Drogba respectively.
In both games, the losing sides were far from inferior in every respect but the crucial one of putting the ball in the back of the net. They were equal in the battle, in containing possession and created chances - but for all their hard work there was no end product, no goals. And as pundits like to remind us, goals win games.
While goals win games, goalscorers get goals. Kevin Phillips and Didier Drogba are proven goalscorers. Phillips has 221 league goals in 416 starts, Drogba 123 in 227. They have track records for doing what matters most: hitting the target.
In contrast, Wolves' top striker on the pitch has hit 68 goals in his career to date at a far worse ratio, while Arsenal's, with just 28, was a midfielder. In Arsenal's case especially, there was no shortage of talent or skill on display today and, as always from a side so pleasing on the eye, bags of potential. Potential is just that though and it can flatter to deceive.
A couple of thoughts: how many proven goalscorers has your business got? Have you got people with a track record for hitting goals time and time again? Or are you working with people who make the right noises, show potential even, but ultimately don't deliver?
To complete the analogy, it's probably worth acknowledging that natural goalscorers are hard to find and command the highest fees and wages.
Now you'd like to think a top end sales person would cost you slightly less than the £24million Chelsea paid for Didier Drogba, but you should expect to pay top whack for quality individuals - but that's because they're worth it.