Social media is all well and good for business, but unless it translates into actual, tangible contacts you can leverage when you need to, it's just meaningless chatter - which, let's face it, we get plenty of at the pub on a Friday night.
Which is why we're very impressed with social media conference Like Minds in Exeter, which is working closely with the local council to ensure the conference makes as big an impact as possible on local businesses - which, naturally, means lots of local contacts.
The conference takes place in Exeter on January 26, and its 'exquisite' (their word, not ours) line-up of speakers includes 140 Characters Conference organiser Daren Forsyth, Telegraph.co.uk communities editor Kate Day, and Reputation Online editor Vikki Chowney. They'll be looking at issues such as the change in business towards greater levels of personalisation for customers and the role social media plays in enterprises and charities.
While most of the main conference takes place in the Exeter Conference Centre, there will be lunctime talks in restaurants and cafés, giving you plenty of opportunity to explore the city.
Most of the tickets have sold out, but there are still a few left and at just £25, we suggest you snap one up, pronto.