03 March 2010 by Sophie
Got a top tip on something in business? Of course you do! You're
the people actually doing business: you know how to save 45 minutes
by doing this and £35 doing that, you know the insider tricks of
selling big, accounting quick and keeping customers extra-specially
delighted.
Very soon we'll be kick-starting a new Top Tips email. We'll pick
a different business subject for each week and share the best five
readers' tips with everyone who subscribes to the mail-out. If we
use your tip, we'll credit it to you and link to your
website and Smarta profile (if you have one - if you
don't, get one now! It's free!). That means free PR for you to our
thousands of newsletter subscribers.
The first Top Tips subject is...... (drum roll...)
marketing and advertising on a
budget.
If you've got a top tip, email editor@smarta.com with
'Top Tips' in the subject line or leave it as a comment
below. We'll let you know when the first mail-out is about
to happen. And we'll tell you how to subscribe soon.
To get the ball rolling, here are a few our Smarta's very own top
tips on marketing and advertising on a budget:
1. Pimp your services out to a printing company
for one day a month in return for getting flyers printed for
free.
2. If you're doing market research, visit the
British Library Business & IP Centre to read hundreds of Mintel
and Nielsen reports for free - you usually have to pay several
hundred to access them.
3. Always, always bargain advertising sales
people down from the rate card value (the original price they
quote). They expect it, and you can often get up to 50% off that
price.
Now over to you!