Sháá Wasmund: The power of focus

As entrepreneurs, there is always so much to do, so much to juggle.

We try to do everything - often that old saying, 'Jack of all trades, master of none' rears its ugly head.

We need to understand what really matters, what we really need to focus on. And we need to keep it simple. Really simple.

We need to write down the 1-3 most important things we can do for our businesses and FOCUS on them.

That means not getting distracted by obstacles that naturally come our way. It means not giving in to the 'busy being busy' syndrome. It means really understanding what is going to have the biggest impact on our businesses and focusing all our efforts and attentions on those few things.

As an entrepreneur, I naturally think I am good at doing almost everything, unfortunately that isn't actually true. The truth is, I am very, very, very good at one or two things and that is what I focus on.

In an earlier blog, I wrote about the 'pointless pursuit for perfection' and recognised that spending our lives focused on our weaknesses and trying to 'fix' them does not lead to success. Far from it.

A few years ago, I finally learnt the art of personal focus - that is to focus on becoming world-class at the one or two things that I can do better than anyone else. Now I apply the same rules to my business.

One thing's for sure: you can never become world-class without focus.

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