Smarta's founder (and the queen of persuasion!)
explains how to get what you want in business - without stepping on
1. Expect a yes: believe in yourself, your business and your
I go into every meeting expecting a yes, and nine times out of
10 (or more) that's what I get. Why? I never promote or work on
anything I don't wholeheartedly believe in. I go into meetings
knowing that people will be better off for working with us. Don't
ever sell something you wouldn't buy or use yourself . Ever.
2. Deliver more value than your services/product cost
We all like getting something extra - that feeling like we've
got a 'deal'. Offer free business cards with your letterheads, an
extra scoop of ice cream or just fantastic personal service.
3. Make an effort
Studies show that people are 27% more likely to buy from people
who have made an effort with their appearance. Shallow? Maybe.
Truthful? Yes. The good news is that we don't all need to look like
George Clooney - we just need to show we care about ourselves.
After all, you wouldn't want someone looking after your business
who turned up in a 'used-to-be-white-now- grey' shirt, would
4. People 'buy' from people they like
Corny, but true. We all do it. Be someone people like. Don't put
on a pretence, just be yourself. Don't just look for the 'close'.
Genuinely try to understand people's needs and help find
5. Social proof
Product endorsements and client testimonials are incredibly
powerful applications of social proof. Everyone wants a piece of
the new big thing. Show your customers that other people like them
believe in your product and services - and the more the better!
Got tips like these? Shaa wants to hear them! Add
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