60-second-startup: Glö

 

0-5 seconds: Sum your business up in a sentence
Glö (www.glosite.com) offers email wedding invitations and wedding websites with smart RSVP functionality for the modern-minded couple
5-10 seconds: What's the business model?
We're subscription based - users pay a fee to access our software for 18 months (which can be extended if needed)
10-15 seconds: Who are your competitors?
We are essentially a substitute for paper wedding invitations and RSVP reply cards. There are other email invitation providers and wedding website providers, but our product functionality and look/feel is slightly different to theirs. This is due to the fact that Glö is designed specifically for engaged couples rather than for individuals planning more informal events.
15-20 seconds: What's your USP?
Glö provides a unique product combination of email invitations (that mimic paper invites), matching wedding websites and smart RSVP functionality. We help engaged couples save time, sanity and trees without sacrificing style or sophistication.
20-25 seconds: How have you funded it so far?
We're self-funded. Now that we're in market with a successful product, we're considering a financing round this fall to help fuel our growth.
25-30 seconds: What were you doing before?
I was a management consultant - helping multi-national companies develop and implement customer-driven business strategies. Enrico was (and still is) a VC/Angel Investor and an advisor/board member to start-up businesses.
30-35 seconds: Where did the idea come from?
Our own wedding! We had guests coming from around the globe and were planning a multi-day wedding celebration with numerous events (i.e., lots of RSVP info needed.) The idea of collecting everyone's snail mail addresses and then coordinating their RSVP responses almost did my head in. I was also realistically aware that 99.9% of expensive paper invites ultimately end up in the trash bin! We really wanted to send email wedding invitations, but we couldn't find anything in the market that offered the functionally we needed, plus a look/feel that felt special enough for a wedding. Ultimately, a family member created online invitations and a wedding website for us as a wedding gift. It was a huge hit with our guests and when friends started asking if they could use it, we decided to start Glö.
35-40 seconds: What's the smartest thing you've done so far?
Call upon a network of formal and informal mentors - I am always amazed at how generous people are when you ask them for 20 minutes of their time and an opinion. I love being able to return the favour, and I truly believe that karma pays you back in incredible ways.
40-45 seconds: What's the stupidest?
We've made lots of mistakes, but learned from them all, so it's hard to call them stupid. A major learning was not to waste a ton of time and money on trying to fix something when the smarter solution is to stop, take a step back and start over.
45-50 seconds: If your business was a biscuit, what would it be?
We'd be a cookie bouquet! A substitute for the traditional flower bouquet - something unexpected and different, but delightful for both the sender and the recipient.
50-55 seconds: Which idea are you a bit jealous of?
Trunki. I'm jealous every time I walk through an airport and almost get knocked down by a child riding one…
55-60 seconds: Where are you going to be in 12 months' time?
We're focused on building awareness for the business and implementing some additional product ideas. We hope that in 12 months time, everyone reading this will have received a Glövite from someone they know who's getting married!

0-5 seconds: Sum your business up in a sentence

Glö (www.glosite.com) offers email wedding invitations and wedding websites with smart RSVP functionality for the modern-minded couple.

5-10 seconds: What's the business model?

We're subscription-based - users pay a fee to access our software for 18 months (which can be extended if needed).

10-15 seconds: Who are your competitors?

We are essentially a substitute for paper wedding invitations and RSVP reply cards. There are other email invitation providers and wedding website providers, but our product functionality and look/feel is slightly different to theirs. This is due to the fact that Glö is designed specifically for engaged couples rather than for individuals planning more informal events.

15-20 seconds: What's your USP?

Glö provides a unique product combination of email invitations (that mimic paper invites), matching wedding websites and smart RSVP functionality. We help engaged couples save time, sanity and trees without sacrificing style or sophistication.

20-25 seconds: How have you funded it so far?

We're self-funded. Now that we're in market with a successful product, we're considering a financing round this Autumn to help fuel our growth.

25-30 seconds: What were you doing before?

I was a management consultant - helping multi-national companies develop and implement customer-driven business strategies. Enrico was (and still is) a VC/Angel investor and an advisor/board member to start-up businesses.

30-35 seconds: Where did the idea come from?

Our own wedding! We had guests coming from around the globe and were planning a multi-day wedding celebration with numerous events (i.e. lots of RSVP info needed). The idea of collecting everyone's snail mail addresses and then coordinating their RSVP responses almost did my head in. I was also realistically aware that 99.9% of expensive paper invites ultimately end up in the bin! We really wanted to send email wedding invitations, but we couldn't find anything in the market that offered the functionally we needed, plus a look/feel that felt special enough for a wedding. Ultimately, a family member created online invitations and a wedding website for us as a wedding gift. It was a huge hit with our guests and when friends started asking if they could use it, we decided to start Glö.

35-40 seconds: What's the smartest thing you've done so far?

Call upon a network of formal and informal mentors - I am always amazed at how generous people are when you ask them for 20 minutes of their time and an opinion. I love being able to return the favour, and I truly believe that karma pays you back in incredible ways.

40-45 seconds: What's the stupidest?

We've made lots of mistakes, but learned from them all, so it's hard to call them stupid. A major learning was not to waste a ton of time and money on trying to fix something when the smarter solution is to stop, take a step back and start over.

45-50 seconds: If your business was a biscuit, what would it be?

We'd be a cookie bouquet! A substitute for the traditional flower bouquet - something unexpected and different, but delightful for both the sender and the recipient.

50-55 seconds: Which idea are you a bit jealous of?

Trunki. I'm jealous every time I walk through an airport and almost get knocked down by a child riding one…

55-60 seconds: Where are you going to be in 12 months' time?

We're focused on building awareness for the business and implementing some additional product ideas. We hope that in 12 months time, everyone reading this will have received a Glövite from someone they know who's getting married!

Want to be featured as a 60-second start-up? Email sophie@smarta.com with a few lines on why you think you make the grade.

 

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