Just watch a child playing - the sense of free experimentation is something business owners could learn a lot from. That's when we get creative breakthroughs. That's when we find a whole new way of doing something in our industry that no one's ever tried before.
If your work feels like a struggle, the chances are you're doing the wrong work. Centre your business and your role in it on the things you enjoy doing that come naturally to you. It's very difficult to excel at something you don't enjoy. Collaborate with others to do the things you're weak at.
The most successful people in the world, including billionaires Richard Branson, Steve Jobs, Warren Buffett, and Oprah Winfrey, have said they love what they do (they clearly don't need the money). So is this work?
Sure, running a business requires plenty of sweat and long hours at times, but if you're doing the right thing for you, it's a very different experience to that miserable Monday morning 'I've got to go to work' feeling.
Once you've found something that feels more like play than work to you, find a way to use those talents to solve problems for people. As American entrepreneur T Harv Eker says: "An entrepreneur is someone who solves problems at a profit".
Being playful also means being a little less planned and little more instinctive and responsive. The world is changing very quickly. A five-year plan for your business is likely to be redundant within less than a year. The CEO of Google, Eric Schmidt, recently admitted that although they have a clear mission, 'we don't have a five-year plan, we don't have a two-year plan, we don't have a one-year plan.' And despite this Google made nearly $2bn profit in the first quarter of this year.
The same rule applies even if you're just starting out; the business you start is rarely the business you end up succeeding with. Don't wait to launch your idea - start now in some form and play it out.
Are you ready to start playing? I believe it's your turn.