Co-founder Phil Moran whips up the different
ingredients of his business for us in super
speed.
0-5 seconds: Sum your business up in a sentence
We are the UK's first food and drink tasting company.
5-10 seconds: What's the business model?
Taking the Tupperware party plan concept and turning it into
food, but without the cheesiness or the party games, just great
food and recipe ideas
10-15 seconds: Who are your competitors?
Food retailers!
15-20 seconds: What's your USP?
No other company does what we do - we are truly unique in the
UK.
20-25 seconds: How have you funded it so far?
Life savings!!! No loans whatsoever.
25-30 seconds: What were you doing before?
I was a global food trends predictor and Clare was a food
scientist/mum.
30-35 seconds: Where did the idea come from?
To find a way of getting great and unique food without the
extras (like gums and water) into people lives, but without going
through the dictatorial retailers.
35-40 seconds: What's the smartest thing you've done so
far?
Ignored the critics and doubters.
40-45 seconds: What's the stupidest?
Losing all our leads at our first ever exhibition, the BBC Good
Food Show in 2007!
45-50 seconds: If your business was a biscuit, what would
it be?
We would make our own which would be totally natural and
completely unique and taste mmmmmmmmmm.
50-55 seconds: Which idea are you a bit jealous
of?
Some of Heston's mad food concepts (but surely our dark choc lime pickle truffle pot must be up
there??).
55-60 seconds: Where are you going to be in 12 months'
time?
Filling in this form again after our latest zany launch of
products!
Find out more about My Secret
Kitchen
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