60 second start-up: My Secret Kitchen

5-10 seconds: What's the business model?

Taking the Tupperware party plan concept and turning it into food, but without the cheesiness or the party games, just great food and recipe ideas

10-15 seconds: Who are your competitors?

Food retailers!

15-20 seconds: What's your USP?

No other company does what we do - we are truly unique in the UK.

20-25 seconds: How have you funded it so far?

Life savings!!! No loans whatsoever.

25-30 seconds: What were you doing before?

I was a global food trends predictor and Clare was a food scientist/mum.

30-35 seconds: Where did the idea come from?

To find a way of getting great and unique food without the extras (like gums and water) into people lives, but without going through the dictatorial retailers.

35-40 seconds: What's the smartest thing you've done so far?

Ignored the critics and doubters.

40-45 seconds: What's the stupidest?

Losing all our leads at our first ever exhibition, the BBC Good Food Show in 2007!

45-50 seconds: If your business was a biscuit, what would it be?

We would make our own which would be totally natural and completely unique and taste mmmmmmmmmm.

50-55 seconds: Which idea are you a bit jealous of?

Some of Heston's mad food concepts (but surely our dark choc lime pickle truffle pot must be up there??).

55-60 seconds: Where are you going to be in 12 months' time?

Filling in this form again after our latest zany launch of products!

Find out more about My Secret Kitchen

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