Dragons' Den: investment-winner Kirsty Henshaw shares her secrets of success

Today, Kirsty and Peter Jones launch Worthenshaws Freedom in Sainsbury's in London - and within the next month, you'll see her dairy-free, nut-free, sugar-free frozen desert lining the shelves of no less than Tesco, Asda, Morrisons and Waitrose too. Which is just about as good as it gets for a new food product. It hasn't been easy, but Kirsty's Dragon investors Peter and Duncan Bannatyne have undoubtedly helped speed things up and make things happen.

But Dragons aren't there to run your business for you - and if you think that, you won't make it out the Den alive (or, at least, with the funding you hoped for). Here Kirsty explains why she thinks she was successful on the show, what the ensuing support from Duncan and Peter has meant for her business, and shares her advice for all you Dragons' Den hopefuls out there.

 

 

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