Guests browsed the rails and tried on vintage pieces at last night's bash, liberally watered with Grey Goose cocktails and Piper Heidseick champagne. And DJs rocked the basement as Allen unveiled the Blow Dry Bar and Vintage Salon, where stylists teased tresses and treated party-goers to vintage makeovers. Celebrity attendees included Allen's ex-school chum Miquita Oliver, Daisy Lowe, Jaime Winstone and pop group The Saturdays.
Allen, who is expecting her first baby with boyfriend Sam Cooper, steered clear of the cocktails, resplendent in vintage black and cream dress. In an exclusive interview with Smarta.com, the pop star talked of her excitement at launching her new business: "This is all really exciting," she said. "But I don't feel like an entrepreneur yet. Maybe when we've been trading for six months it will feel more real."
"I've always wanted to run a business," continued Allen. "But I'm not a fashion designer, so vintage fashion is a really good way for me to express my creativity."
Lucy In Disguise will be a strictly offline business. An online offering was ruled out after the founders decided that the vintage pieces warranted "in person viewing".
Allen announced her retirement from the music industry last year. The 25-year-old pop princess will be focussing solely on Lucy In Disguise and raising a family from now on, she said.
The young entrepreneur chatted to guests, ate Gu chocolate puds and played with the Playstation Move in the basement before taking a well-deserved rest. "I just want to go home now," she confessed. "I'm very tired and very pregnant. I might try and sneak home."
Note: Also spotted at the launch was Good Vibes founder Nahid de Belgeonne. De Belgeonne was one of the first entrepreneurs to bring Powerplate fitness technology to the UK. The entrepreneur was seen admiring a red vintage dress before making a quick exit.
Lucy In Disguise is now open for business. Pop along to King Street, WC2 to browe Allen's vintage selection.
Picture source: Enersauce