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GUEST BLOG: 10 steps to getting your voice heard using media relations and social media

GUEST BLOG: 10 steps to getting your voice heard using media relations and social media31 January 2011 by Sophie

Frances Knox is the founder of Frankly PR, a public relations and public affairs company. She's all about straight talking PR - so we asked her for the easiest 10 ways to get small business publicity.

Until recently, getting your message across to the outside world was a question of sending a press release to a journalist and crossing your fingers. Now, public relations has become truly public again.

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It's the hard shoulder for the BSM

It's the hard shoulder for the BSM31 January 2011 by Rebecca

The venerable institution that is the British School of Motoring has gone belly up. Rival motoring school, The AA, is picking up the hundred-year-old business for a nominal sum. But what caused the cash crisis? And what will happen to pupils learning with the firm?

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LinkedIn to float and other social networks expected to follow suit

LinkedIn to float and other social networks expected to follow suit31 January 2011 by Sophie

Back in the early days of social networking, when Facebook was just beginning to flex its muscles beyond university frenzy, when LinkedIn was still erring on the geeky side of professional contact maintenance, and when MySpace was still big news, the cannier and more cynical among you will have asked of any given social media site: "Yes, but how does it make money?"

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The science of colour: Which colours make you work harder? Be more creative?

The science of colour: Which colours make you work harder? Be more creative?31 January 2011 by Rebecca

There have been a number of studies on the psychology of colour: Which shades make employees work longer hours; come up with more creative ideas; get along with their colleagues? Here are a few of the theories that have gained credence in the workplace.

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Prime Minister lays out employer's rights

Prime Minister lays out employer's rights28 January 2011 by Sophie

The government has knocked up a handy reminder of employer's rights (below), with David Cameron promising to 'get to the real crux' of the issues limiting business and enterprise.

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Tacky promotional products are out. Useful, quality gifts are in

Tacky promotional products are out. Useful, quality gifts are in28 January 2011 by Rebecca

Here's an interesting bit of research from Ideasbynet.com, a UK-based promotional gift and branded products manufacturer. When times are tough and budgets are slashed, businesses spend more, not less, per unit on their promotional gifts. They also spurn the frivolous options in favour of practical, long-lasting gifts.

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GUEST BLOG: The seven traits of successful marketers

GUEST BLOG: The seven traits of successful marketers27 January 2011 by Sophie

Elle Woulfe is  senior marketing programs manager at Eloqua, which automates marketing functions and helps drive revenue.

We work with hundreds of small businesses, and we recently conducted a planning and budgeting study of 572 marketers. We found the highest achievers have the following seven traits in common:

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Facebook phone coming next month - all the goss

Facebook phone coming next month - all the goss27 January 2011 by Sophie

The rumour mill is a-churning that Facebook's first phone is just around the corner - City AM asserts release date is next month's Mobile World Congress event in Barcelona.

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Here's why 2011 is the year of the intern - and it's not because you can pay them peanuts

Here's why 2011 is the year of the intern - and it's not because you can pay them peanuts27 January 2011 by Rebecca

With limited recuitment budgets and fewer internal resources, small and medium-sized businesses are increasingly using interns to help bolster their businesses. Chris Winstanley, head of marketing at BaseKit, runs the internship scheme at the website-building firm. Here's why he thinks they make good business sense.

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GUEST BLOG: ChemistDirect.co.uk founder Mitesh Soma announces bullish plans for growth at his online pharmacy

GUEST BLOG: ChemistDirect.co.uk founder Mitesh Soma announces bullish plans for growth at his online pharmacy27 January 2011 by Rebecca

In 2007, Mitesh Soma took on the high street pharmacy giants launching a radical new e-commerce site, selling all the goods you'd find in your local chemist - at a fraction of the price. He soon diversified into new markets and product lines. Four years on, he's still innovating to stay ahead of the curve. Here are his aggressive expansion plans for 2011.

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