60-second start-up: Aframe

0-5 seconds: Sum your business up in a sentence

Aframe is an online collaborative video platform.

5-10 seconds: What's the business model?

We help our users sort out the headache of managing the masses of great video content they create, letting them plan it, store it, find it, edit it and deliver it. Instead of buying expensive and complicated systems, they pay a monthly per-user fee for the system, which also gives them plenty of private, secure online storage.

10-15 seconds: Who are your competitors?

Tradional Asset Management and delivery companies. We're quite bad for courier companies as well!

15-20 seconds: What's your USP?

We have loads - but the best is our system that allows our metaggers to add keywords to video content faster than it can be watched - while still giving you five times more detail than before.

20-25 seconds: How have you funded it so far?

Aframe is backed by £2m from a mix of Venture Capital and industry heavyweights like the ex-COO of Endemol and ex Global Brand Director of Vodafone.

25-30 seconds: What were you doing before?

I founded and grew the first ever all-Mac-based post production facility in Europe, taking it from idea to a turnover of £3.5 million and a top ten industry ranking in two and a half years before selling out in 2009.

30-35 seconds: Where did the idea come from?

All of my clients from SKY and the BBC to freelancers had the same problem - they were drowning in the sheer volume of content they create. They couldn't keep it safe, they couldn't find what they needed from it and they were missing out from making money from it. So we decided to do something about it.

35-40 seconds: What's the smartest thing you've done so far?

Having one last drink instead of leaving the launch party for the Courvoisier Future 500. The guy behind me at the bar became my co-founder Stef Lewandowksi!

40-45 seconds: What's the stupidest?

After selling my old company, helping spread a rumour I'd landed a part in Eastenders.

45-50 seconds: If your business was a biscuit, what would it be?

Chocolate Hobnob - because everyone loves a hobnob - and it goes well with anything.

50-55 seconds: Which idea are you a bit jealous of?

The guys at Innocent Drinks - who thought a smoothie could become and institution.

55-60 seconds: Where are you going to be in 12 months' time?

Launching our service in the US.

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