60-second start-up: Climatecars

0-5 seconds: Sum your business up in a sentence

Climatecars is an eco friendly car service. We are an alternative to black taxis or minicabs offering a 24-hour green car service, covering the whole of Greater London and all the airports.

5-10 seconds: What's the business model?

We provide a great service, with much lower emissions than say a black cab at competitive rates. Our eco-friendly car service caters to over 650 companies across London, most of which are attracted by our high level of service.

10-15 seconds: Who are your competitors?

Black taxis, minicabs and chauffeur companies.

15-20 seconds: What's your USP?

We provide a great eco-friendly car service at competitive rates with added extras such as leather seats, magazines and free Belu mineral water.

20-25 seconds: How have you funded it so far?

The business is funded by angel investors who took equity stakes in the company.

25-30 seconds: What were you doing before?

I was at Bristol University studying Modern history. I started Climatecars at the age of 23, straight out of university.

30-35 seconds: Where did the idea come from?

I kept driving past a vehicle gas conversion place near Bath, which claimed to make vehicles greener. From this the idea developed into looking at ways to produce an environmentally friendly alterative to a black cab.

35-40 seconds: What's the smartest thing you've done so far?

Raising more capital just before the start of the recession in 2008. This was very lucky!

40-45 seconds: What's the stupidest?

Probably hiring some of the wrong people in my first couple of years of running the business. I have learnt that hiring the right people is essential to growing a good business.

45-50 seconds: If your business was a biscuit, what would it be?

A rich tea - dependable and understated

50-55 seconds: Which idea are you a bit jealous of?

I am not really jealous of other people's ideas but I wish I'd thought of the Tesla roadster.

55-60 seconds: Where are you going to be in 12 months' time?

We plan to be a lot larger. We continually reinvest our profits into the business, so we're hoping this investment will result in us getting more clients. We're also hoping it will improve the service we offer to our existing clients with faster response times.

Click here to find out more about Climatecars

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