Why? Because he announced three ways the government is fighting the downward spiral.
Brushing off the looming threat of a double dip, Prisk outlined his latest three-point plan to realising that long-term government pledge of making the UK 'one of the best places in the world to start or run a business'.
Referencing the differing needs of the start-ups and established businesses, Prisk announced:
- The re-launch of government support site Business Link. New features include a Contracts Finder procurement tool and ability incorporate a business through Companies House.
- Expansion of mentoring scheme Mentor Me. The government has doubled the number of mentors to 25,000.
- Improved support for teaching of entrepreneurship in schools with extra resources for teachers and students at the Enterprise Village website. Prisk also announced 2,500 'enterprise champions' through the Inspiring the Future site.
Prisk insists superior government-backed support is what businesses require most, especially when first starting out or experiencing difficulties.
"When I speak to businesses they tell me it's advice they value most. They want to speak to someone who has been there and done it. They need a database to find these mentors who can help them."
Prisk, who ran his own business and mentored before coming to office, added:
"Small businesses usually face a problem at some stage, all they actually need is a little help and advice through this phase and then they're off.
"They don't need documents and booklets, they just need practical help and that's what mentors can provide."
The latest pledges marked the start of Global Entrepreneurship Week. Hosted in the UK by the YBI Prince's Trust, the week will see entrepreneurship championed in 104 countries and reach 40 million people through more than 40,000 events.
The aim is to inspire business creation in order to kick-start the global economy.
Addressing an audience of budding entrepreneurs at today's launch held at Tottenham Hotspurs Football Club's White Hart Lane home, Prisk called on more people to start their own business:
"The motto of Tottenham Hotspur is 'to dare is to do' and I think that's a great motto for entrepreneurs."
"While we're not immune from the effects of the Euro zone crises, we are economically and politically stable compared to countries across the channel."
"Over the last 12 months 500,000 additional jobs have been created by the private sector - it's going to difficult but that's where the real generation of wealth and jobs comes from."
Prisk's words of encouragement were heard by young people from the Premier League's Enterprise Academy programme.
This scheme involves 26 past and present Premier League clubs that deliver information, advice and enterprise activities to young people aged 11-19 years old.
For Global Entrepreneurship Week, each club hosts a Dragons' Den style event with the task of marketing and promoting a Premier League game.
Global Entrepreneurship Week 2011 is sponsored by NatWest