Zuckerberg, Brinn, Bezos et al fail to oust Branson as most respected entrepreneur
In a poll of Smarta readers, 61 year-old Branson beat the likes of Bill Gates, Lord Alan Sugar, inventor Sir James Dyson and Dragons Peter Jones and Duncan Bannatyne - with none of the big webpreneurs featuring in the top five.
Smarta readers' Top 10 didn't feature a single female - with Dragons Deborah Meaden and Hilary Devey ranking just outside.
Here's the Top 10 for your perusal - let us know what you think!
Richard Branson - Virgin
Peter Jones - Expansys, Phones International, Dragons' Den
Lord Alan Sugar - Amshold Group, Apprentice
Bill Gates - Microsoft
Duncan Bannatyne, Bannatyne Group, Dragons' Den
James Dyson - Dyson
Jeff Bezos - Amazon
Mark Zuckerberg - Facebook
Theo Paphitis - Ryman, Dragons' Den
Jamie Oliver- Sweet as Candy (holding company for Jamie activity)