60-second start-up: Blue Dot

0-5 seconds: Sum your business up in a sentence

Blue Dot is the new digital currency used to reward people who do good things for their favourite charities - sharing on social media, volunteering and donating to any one of 100k non-profits globally.

5-10 seconds: What's the business model?

It's free for charities to start using the service to incentivise and reward their donors, fundraisers and volunteers. Paid-for, premium packages are also available for charities.

For businesses, Blue Dots can be bought to 'amplify' the good actions their employees and customers are already doing, increasing ROI on CSR and marketing spend. Blue Dots can also form the cornerstone of innovative cause-related marketing campaigns, on which we also advise and provide agency services.

10-15 seconds: Who are your competitors?


We don't have any close competitors, although there are loyalty schemes out there that do some similar things in different sectors.

15-20 seconds: What's your USP?

We provide exclusive celebrity rewards such as sold-out Coldplay tickets or a signed England shirt to incentivise people to support good causes. Any charity can benefit from promoting our rewards to incentivise new and existing supporters.

20-25 seconds: How have you funded it so far?

We've got a number of private investors from the fields of social enterprise, media and entertainment.

25-30 seconds: What were you doing before?

I was previously a Director at Comic Relief and then 1 Goal, the social legacy of the World Cup, where I raised hundreds of millions for good causes. I have also successfully built and sold two award-winning commercial marketing agencies.

30-35 seconds: Where did the idea come from?


After raising £482m for good causes with Comic Relief and 1 Goal, I read that shoppers that year had spent £870m shopping in Westfield shopping centre in London. I wanted to harness the power of big brands and celebrities to enable every charity to motivate more people to do good, every day of the year.

35-40 seconds: What's the smartest thing you've done so far?


Our recent promotion with BBC Children in Need helped them raise a record £26m for charity, it's a great credential for us and I got to film exclusive backstage performances with Coldplay, JLS, One Direction and many of the biggest artists in the world (you can see these on our site if you make a donation).






40-45 seconds: What's the stupidest?


I forgot to take my autograph book with me to the BBC Children in Need gig!

45-50 seconds: If your business was a biscuit, what would it be?


It's got to be a Jammy Dodger - the jam in the centre is good reward, just like Blue Dots!

50-55 seconds: Which idea are you a bit jealous of?


Klout (the 'Standard for influence') is a great concept. We are aiming to become the 'Klout for good' in the future.

55-60 seconds: Where are you going to be in 12 months' time?

We'll be working with the most forward-thinking charities to help them engage new and existing supporters and we'll be helping innovative brands to market themselves to the growing masses of socially-aware consumers.

We'll also be a much bigger, recognised brand - so people will know what it

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