60-second start-up: Localstars

0-5 seconds: Sum your business up in a sentence

Providing publishers with the technology and tools to create and sell high quality, affordable digital and online video advertising campaigns that are suitable for small business advertisers.

5-10 seconds: What's the business model?

Our technology let's advertisers create and sell advertising extremely quickly - helping them sell more. We charge a fee per ad or video sold.

10-15 seconds: Who are your competitors?

There are a number of competitors around the world doing bits of what we do - but we try and create an end to end solution makes selling, creating and serving digital services easy and effective.

15-20 seconds: What's your USP?

We've created an online platform that lets publishers automatically create, upload and measure online video and advertising campaigns for their customers.  It's populated by one of the biggest libraries of original video clips (that we've created ourselves).  To create an automated video ad, you select the most appropriate library clip and personalise it by adding the advertiser's logos and still images. The process can be completed within minutes and we can enhance the finished product by adding a professional voiceover.

20-25 seconds: How have you funded it so far?

So far we've been totally self-funded.

25-30 seconds: What were you doing before?

I'm a serial entrepreneur. Before Localstars I successfully created, invested in and sold businesses in a variety of industry sectors including technology, asset management and property.

30-35 seconds: Where did the idea come from?

We acquired a video technology company and began experimenting with services we could create around video, advertising and video delivery - speaking with online publishers, we realised they needed a service to create digital ads extremely quickly and that is the need we serviced.

35-40 seconds: What's the smartest thing you've done so far?

In the first year of operations we made no attempt to make sales.   Instead we focused on understanding the challenges and pain-points of our primary customers - regional publishers.  We held over 150 meetings with publishers to learn about the issues they were facing in trying to adapt their advertising model to incorporate digital advertising.

40-45 seconds: What's the stupidest?

"See above! Went through a lot of shoes, notepads and developed grey hair."

45-50 seconds: If your business was a biscuit, what would it be?

Although technically not a biscuit, I'd go for a Jaffa Cake, because it's got a smashing bit of magic in the middle.

50-55 seconds: Which idea are you a bit jealous of?

I'm not really jealous of things - if we spot and opportunity we just try and do it. Although Paul Allen's got a good life!

55-60 seconds: Where are you going to be in 12 months' time?

In twelve months' time we'll double the volume of ads and videos created on our platform and have successfully expanded internationally.

For more information about Localstars, click here

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