Providing publishers with the technology and tools to create and sell high quality, affordable digital and online video advertising campaigns that are suitable for small business advertisers.
Our technology let's advertisers create and sell advertising extremely quickly - helping them sell more. We charge a fee per ad or video sold.
There are a number of competitors around the world doing bits of what we do - but we try and create an end to end solution makes selling, creating and serving digital services easy and effective.
We've created an online platform that lets publishers automatically create, upload and measure online video and advertising campaigns for their customers. It's populated by one of the biggest libraries of original video clips (that we've created ourselves). To create an automated video ad, you select the most appropriate library clip and personalise it by adding the advertiser's logos and still images. The process can be completed within minutes and we can enhance the finished product by adding a professional voiceover.
So far we've been totally self-funded.
I'm a serial entrepreneur. Before Localstars I successfully created, invested in and sold businesses in a variety of industry sectors including technology, asset management and property.
We acquired a video technology company and began experimenting with services we could create around video, advertising and video delivery - speaking with online publishers, we realised they needed a service to create digital ads extremely quickly and that is the need we serviced.
In the first year of operations we made no attempt to make sales. Instead we focused on understanding the challenges and pain-points of our primary customers - regional publishers. We held over 150 meetings with publishers to learn about the issues they were facing in trying to adapt their advertising model to incorporate digital advertising.
"See above! Went through a lot of shoes, notepads and developed grey hair."
Although technically not a biscuit, I'd go for a Jaffa Cake, because it's got a smashing bit of magic in the middle.
I'm not really jealous of things - if we spot and opportunity we just try and do it. Although Paul Allen's got a good life!
In twelve months' time we'll double the volume of ads and videos created on our platform and have successfully expanded internationally.
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