In the run up to the holidays, Christmas.co.uk is on sale attracting dozens of offers above its substantial minimum bid.
Around this time of year, domains with potential SEO value sell for huge amounts. For example, Wisemen.com went for £3,073.56, despite the site having nothing to do with the Christmas period.
But why would a business pay such high rates for something as simple as a domain name?
The answer is websites with high SEO value generate more cash during periods when online shoppers are parting with more of their money than they normally would.
Christmas.co.uk is going to be appearing in a lot of internet searches over the coming weeks and the traffic alone will be enough to make an entrepreneur a lot of money, never mind what product is placed on the site.
Keep an eye out for how much Christmas.co.uk sells for to see how much businesses are willing to spend to capture the benefits of festive searching.
To seach for domain names, visit Sedo