SHAA WASMUND: The founder of Smarta on why some start-ups fail

There are a number of reasons why start-ups fail. One of the most common is scaling prematurely. It's suprising as it's easy to assume all sales are good sales, but it can actually be a weakness for a company, as they struggle to cope.

Those companies that do scale prematurely are considered to be 'inconsistent'. Inconsistent companies will struggle more to get funding, will have to pay out more for customer acquisitions and have to outsource over twice as much as consistent companies.

Success is great, but running before you can walk isn't.

Have a read of the infographic below for some other interesting stats.

Then pop over to the Smarta forum to find out other business' experiences and check out the SMARTA Business Builder.



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