60-second start-up: KissingGates.com

0-5 seconds: Sum your business up in a sentence

Inspirebusiness.co.uk is a portfolio of websites and products with a focus on rural enterprise.

5-10 seconds: What's the business model?

It all depends on the individual site. To give you an example, members of our most successful dating website KissingGates.com join for free, but full membership is a paid subscription model. We don't sell any advertising other than cross promoting our other brands such as PlentyofSize.co.uk , a plus sized dating website.

10-15 seconds: Who are your competitors?

When we started our first dating website three years ago there were two others in my rural niche, now there are more than ten equestrian only dating sites!

15-20 seconds: What's your USP?

As one of the most established niche dating website providers we offer a wide-ranging community of like-minded people to our members. The sites have been really successful and we're delighted to announce our first member marriage, which will take place later this year.

20-25 seconds: How have you funded it so far?

We're 100% self funded, with a cheeky Business Link start up grant to help get us off the ground. 

25-30 seconds: What were you doing before?

I worked as a farmer and before that as an e-commerce manager. Marrying those interests led to me launching Inspire Business in 2007.

30-35 seconds: Where did the idea come from?

It's fair to say the idea isn't rocket science. My aim was to help solve problems I've experienced in the countryside and hopefully make some money along the way.

35-40 seconds: What's the smartest thing you've done so far?

Listening to customer feedback and making quick changes accordingly.

40-45 seconds: What's the stupidest?

In the early days we built our customer base quickly but only focussed on pay per click e-marketing. We learned the hard way that it's pretty risky building your whole company around another business.

45-50 seconds: If your business was a biscuit, what would it be?

Penguin; a chocolate biscuit that also has a joke on it - we deliver a good service, but try to have a laugh along the way.

50-55 seconds: Which idea are you a bit jealous of?

YouTube - such a video revolution, although I wouldn't want their hosting costs!

55-60 seconds: Where are you going to be in 12 months' time?

We have a number of exciting new websites on the horizon to capitalise on a maturing online dating market.

Another more modest ambition is to add a sofa to our office by the end of the year, a promise I made my developer in 2009. Sorry, Ian.

Find out more about Inspirebusiness.co.uk

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