60-second start-up: LocalTraders.com

0-5 seconds: Sum your business up in a sentence

We bring customers and tradespeople together by turning customers' online searches into tangible enquiries.

5-10 seconds: What's the business model?

Users enter their postcode and their trade requirements, which, once vetted by the team at LocalTraders.com, are sent via text message to up to six local traders. The tradespeople are then free to get in touch and offer quotes. Membership is limited to six people per trade, per area and priced at £100 for six months, a sum most recoup easily during the period.

10-15 seconds: Who are your competitors?

There are several firms who try to offer a similar service to ours. Sites like Checkatrade and Findatradesman, for example. But we have the market penetration: The site boasts more than 2,500 members covering 22 trades.

15-20 seconds: What's your USP?

We offer consumers the chance to find local tradespeople quickly and hassle free, whilst at the same time helping local traders generate more work in their area.

20-25 seconds: How have you funded it so far?

Solely through private investment

25-30 seconds: What were you doing before?

I worked as a territory sales manager for BT selling space in their phone book and also spent some time working as a sales manager for 118 118.

30-35 seconds: Where did the idea come from?

Frustration. I wanted help to put up some decking in my garden when a friend pulled out last minute. I was frantically pawing through the phone book and making calls to try and find a joiner. I remember thinking, 'Surely there has to be an easier way than this?'.

35-40 seconds: What's the smartest thing you've done so far?

Giving up the security of a career to start a business, believing beyond doubt that the company would succeed.

40-45 seconds: What's the stupidest?

Putting too much trust into what I was told by recruitment companies. A very fast learning curve.

45-50 seconds: If your business was a biscuit, what would it be?

Hobnob - everybody's favourite, does exactly what it says on the tin.

50-55 seconds: Which idea are you a bit jealous of?

It's fair to say I'm more than a little bit jealous of Mark Zuckerberg and his idea for Facebook.

55-60 seconds: Where are you going to be in 12 months' time?

Delivering a cost effective and quality service to tradesmen and customers alike in a range of European countries, as well as the UK.


Find out more about LocalTraders.com

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