The Digital Innovation Contest is open to all digital app developers with an innovative new idea. The prize: £10,000-worth of consumer trails for your new product.
From the initial applicants, 20 contestants will be chosen by a panel of judges to receive the £10,000 prize to put together their consumer trial. The winner will also get a six-month trial on IC Tomorrow's digital test bed programme across a range of market sectors like music, TV/film and publishing.
And, as a helping hand to anyone interested in submitting an entry, the kind folks at the British Library will make available over 65,000 of largely out-of-print titles to fire up some inspiration in Britain's budding app-builders. That's over 25 million pages of content that can be recreated in new and interesting ways to turn a profit.
Richard Boulderstone, British Library director of e-strategy and information systems, comments: "The British Library's partnership with IC tomorrow is unlocking hidden gems of literature and allowing entrepreneurs in the UK to create innovative ways for new generations of consumers to experience these great historic works."
Here's the small print about the organisers: IC Tomorrow is a community network programme from the Technology Strategy Board (TSB). Their plan is to help the app developer with an environment offering controlled access to metadata and new commercial opportunities.
"By breaking down the challenges associated with delivering content rich applications to the market, IC tomorrow hopes to ensure the UK continues to be a leader in technology innovation," says Dr Nick Appleyard from the TSB.
To apply you need to get busy working on a video and a simple business case on what your app will be and get it over to IC Tomorrow by March 11. Approximately 40 applications will be chosen to go through to the final face to face panel session phase at the end of March. For much more information, we recommend checking out the competition page here. And don't forget to let the app-happy Smarta team know how you get on.