60-second start-up: Flowtees

0-5 seconds: Sum your business up in a sentence

Fun paper balloon baskets that turn helium balloons into indoor mini hot air balloons.

5-10 seconds: What's the business model?

We create paper balloon baskets that are sold directly to the public through Flowtees.co.uk or via retail outlets. We are currently stocked in a number of independent balloon and party shops. But for bespoke or corporate designs, we allso have software to produce custom printed baskets for companies, weddings etc.

10-15 seconds: Who are your competitors?

There aren't any - this is a unique product

15-20 seconds: What's your USP?

Cost::Flowtees cost £1 each, and the wide-ranging target audience. Flowtees are suitable for ages 5 to 95, and are not language or location specific.

20-25 seconds: How have you funded it so far?

My own savings and income - ouch and ouch again.

25-30 seconds: What were you doing before?

I was a software programmer, which actually helped as I developed all of the website and sales systems myself.

30-35 seconds: Where did the idea come from?

I had the idea while looking at helium balloons and thinking "wouldn't it be more fun if they floated around rather than being tied down".

35-40 seconds: What's the smartest thing you've done so far?

Hired experts to do the essential business things they would do better than me - I spent a little early on to save time and money down the line.

40-45 seconds: What's the stupidest?

Possibly not spending more time trying to find an investor

45-50 seconds: If your business was a biscuit, what would it be?

A Jammie Dodger with a big smile, fun for kids and grown ups.

50-55 seconds: Which idea are you a bit jealous of?

Those yellow overlapping plastic wheelnuts on lorries and buses - simple but cool.

55-60 seconds: Where are you going to be in 12 months' time?

Hopefully selling in Europe and the USA and not constantly worrying about money.

Find out more about Flowtees

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If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

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