60-second start-up: Flowtees

0-5 seconds: Sum your business up in a sentence

Fun paper balloon baskets that turn helium balloons into indoor mini hot air balloons.

5-10 seconds: What's the business model?

We create paper balloon baskets that are sold directly to the public through Flowtees.co.uk or via retail outlets. We are currently stocked in a number of independent balloon and party shops. But for bespoke or corporate designs, we allso have software to produce custom printed baskets for companies, weddings etc.

10-15 seconds: Who are your competitors?

There aren't any - this is a unique product

15-20 seconds: What's your USP?

Cost::Flowtees cost £1 each, and the wide-ranging target audience. Flowtees are suitable for ages 5 to 95, and are not language or location specific.

20-25 seconds: How have you funded it so far?

My own savings and income - ouch and ouch again.

25-30 seconds: What were you doing before?

I was a software programmer, which actually helped as I developed all of the website and sales systems myself.

30-35 seconds: Where did the idea come from?

I had the idea while looking at helium balloons and thinking "wouldn't it be more fun if they floated around rather than being tied down".

35-40 seconds: What's the smartest thing you've done so far?

Hired experts to do the essential business things they would do better than me - I spent a little early on to save time and money down the line.

40-45 seconds: What's the stupidest?

Possibly not spending more time trying to find an investor

45-50 seconds: If your business was a biscuit, what would it be?

A Jammie Dodger with a big smile, fun for kids and grown ups.

50-55 seconds: Which idea are you a bit jealous of?

Those yellow overlapping plastic wheelnuts on lorries and buses - simple but cool.

55-60 seconds: Where are you going to be in 12 months' time?

Hopefully selling in Europe and the USA and not constantly worrying about money.

Find out more about Flowtees

In association with

NatwestclearActual

If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

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