60 second start-up: WINGMAN

0-5 seconds: Sum up your business in a sentence

Wingman is a new male grooming brand which has just launched a deodorising wipe for men on the go.

5-10 seconds: What's the business model?

Every guy sweats and showers are not always accessible so... every guy needs a Wingman.

10-15 seconds: Who are your competitors?

It's David 'vs' The Goliaths: Lynx, Gillette, Sure, Right Guard.

15-20 seconds: What's your USP?

Wingman wipes are individually foil wrapped to enhance their freshness. We're also a lot bigger than your average baby wipe and have a cool, masculine smelling scent.

20-25 seconds: How have you funded it so far?

Student loan, family and friends.

25-30 seconds: What were you doing before?

Studying Journalism, Film and Media at Cardiff University and working at Pizza Express.

30-35 seconds: Where did the idea come from?

I was on holiday in France and none of the showers were working. My friend brought along a large packet of pink baby wipes and I thought something has got to give! That and men in night club toilets and at festivals using paper towels to remove sweat and odours from their body.

35-40 seconds: What's the smartest thing you've done so far?

Not given too much of my business away and applied to be on Theo Paphitis' BBC TWO's TV show Britain's Next Big Thing.

40-45 seconds: What's the stupidest?

I got my product batch code numbers the wrong way around and had to sticker a new number onto the back of 6,000 boxes! 24 hrs later... you learn not to be stupid!

45-50 seconds: If your business was a biscuit, what would it be?

Ha! It would be a Yorkie bar...It's not for girls! [Technically not a biscuit, but we'll give you that - Ed]

50-55 seconds: Which idea are you a bit jealous of?

Facebook - isn't everyone?

55-60 seconds: Where are you going to be in 12 months' time?

Extending the Wingman brand into other cool areas and launching grooming products that directly appeal to men. Watch this space!


To find out more about Wingman and Stu, visit: www.iamwingman.com

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