Here's a staggering stat: retail giant Boots sells more than 500 products every minute. Can tonight's designers grab some of this highly-prized shelf-space for their new innovations?
Presenter Theo Paphitis is a retail industry veteran. He explains: "[Boots can take] somebody's branded products and create thirty or forty million pounds of turnover with it." It's the nirvana for any aspiring health and beauty entrepreneur.
Tonight's products range from a sophisticated fertility monitor, a teenage skincare range, eczema lotions, talking vegetables and baby carriers, massage tools and, as revealed on Smarta last week, our own Stu Jolley's new Wingman concept. There are some tough decisions to be made and disappointment awaits many of the hopefuls.
First in the hot seat are Stuart Jolley and Will Butterworth, both 24 and fresh out of college. They are pitching their product: Wingman body wipes. Theo tells them, "The art of a good pitch is to keep it simple, be confident and be precise."
Jolley leads the pitch explaining that "Wingman is an exciting new range of face and body deodorising wipes to specifically cater for modern guys on the go." Despite the recession, male grooming has been rapidly expanding so the pair gain an invitation to talk about it further. Will Wingman fly off the shelves at Boots?
Next up is Una Tucker with her massage tool, The Kneader. Tucker has quite a lot of skin in the game with this product: she has invested £40,000 in her creation. She raises a laugh, saying: "A lot of blokes think it looks like a knuckle-duster, but it isn't."
Una says that Boots is "the Holy Grail" for her business. "It's like being in the desert and wanting a drink and someone puts a big glass of water out." But the buyers at Boots could just turn up the heat.
Meanwhile, the buyers at Liberty are making some surprise visits...
Sweetling creators, Sophie and Maria Law have created training bras for the younger teen. Buying manager Eleanor Robinson pays them a visit. She's shocked to discover they have over £20,000 of stock stacked up in their office before they've secured a single order from a retailer: "If I was them I'd be terrified," says Robinson. "It's a sickening amount of money." After taking some samples, Eleanor advises them to tighten up their range.
Back at the Boots open day, single mum Tracy Wood is pitching her product. Wood currently cooks up eczema cream in her kitchen at home. She says, "If I went into a store one day and saw my products on a shelf, with my name on, it would be absolutely fantastic!"
However, as Theo explains, taking her kitchen sink formula nationwide requires making medical claims that are "highly regulated, and the testing required to prove the benefits of a product like Tracy's ointment is hugely expensive, even for someone like Boots."
Will Tracy's compelling story be enough for the buyers to help her get the testing needed?
Dr Shamus Husheer is next to meet the Boots buying team with his innovative ovulation tester, which records minute changes in a woman's body temperature to predict when she's most fertile. But is the product ripe for the picking?
Last to pitch to the team of exacting buyers is Elaine Weston who thinks there's a niche in the market for skincare products aimed at nine to twelve-year-olds. With a number of established brands in this sector already, does her product have enough 'Wow!' factor to unseat the incumbents?
Tune it to Britain's Next Big Thing tonight on BBC2 at 8pm.