Carbon Trust challenges businesses to cut carbon

The Carbon Trust, a not-for-profit organisation supported by Smarta investor and director Theo Paphitis, is running a campaign to encourage more businesses to take a look at their carbon output.

From 1990 to 2050 the UK's target is to reduce its annual carbon emission by 80%. More than 65% of those emissions are created by businesses.

The Carbon Trust Standard is awarded to companies who successfully reduce emissions. Over 500 businesses have currently achieved the Carbon Trust Standard and together they are reducing their carbon emissions at a rate which is greater than that required by more to achieve the 2050 target.

To achieve the Carbon Trust Standard an organisation has to:

  1. Accurately measure its carbon footprint
  2. Achieve a reduction in its footprint year on year
  3. Demonstrate good ongoing carbon management

Consumers care about energy-saving credentials. The Carbon Trust are encouraging UK businesses to reduce their carbon emissions and prove it - an action that you can help to drive by visiting the Carbon Trust Standard website and clicking YES.

On the Carbon Trust website an infographic details why UK business holds the key to cutting carbon revealing the true size of the challenge. To meet the UK's 1990-2020 reduction target, we must still reduce the size of our carbon by a further 9% (ie, the size of Scotland's annual emissions), and to meet the UK's 1990-2050 reduction target, it must be reduced by a further 73% (the size of England's annual emissions).

With business carbon emissions twice that of domestic, the 500+ independently certified Carbon Trust Standard bearers are already leading the way by reducing emissions at an average of nearly 4% per annum. But more needs to be done. Hence the Carbon Trust is encouraging more business owners to get certified.

Recent research commissioned by the Carbon Trust Standard proves just how valuable becoming a Carbon Trust Standard bearer is: 56% of consumers, for instance are more loyal to brands who can show at-a-glance evidence of action, while 53% want to work for companies who can clearly demonstrate a commitment to reducing their carbon.

Moreover, according to BrandZ's global analysis, there is a distinct correlation between the strongest, most successful performers in its annual 'Top 100 Most Powerful Brands' and those brands which score highly on the categories of Corporate Reputation, Leadership and Innovation.

Environmental responsibility is one of the top characteristics of leading companies. BrandZ's analysis over the last six years finds that, on average, 80% of sales are generated by the product brand itself, whereas 20% of sales are directly linked to corporate reputation. In breaking the Corporate Reputation category down further, BrandZ found that, at least 2% of sales are attributable directly to environmental reputation.

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