Filmmakers Sesselja Vilhjalmsdottir and Vala Halldorsdottir tracked down 70 web entrepreneurs on both sides of the Atlantic (the founders of Dropbox, Vimeo, Soundcloud, WordPress, Pixlr and TechHub to name a few!) to discuss how they started in business and their lives as an entrepreneur.
The documentary compares different resources, attitudes and environments for young entrepreneurs working in Europe and the United States. The objective of the documentary is to motivate young people to take the leap into entrepreneurship for themselves.
"We came in to contact with everything from young people starting out for the first time with their office in their bedroom at their parents house, to successful entrepreneurs sitting in an office with a view over the San Francisco skyline," said Sesselja and Vala, who set up Kinwins.com in 2009 in the aftermath of the collapse of the Icelandic economy.
Although the pair received an EU grant to help them with the filming, they still needed to raise funds for post-production and promotion. They started a Kickstarter page, asked for backing in exchange for credits on the film, and received their $7,000 a month ahead of schedule. The fully-funded film should be out later this year, and Smarta can't wait.