60-second start-up: Runway

0-5 seconds: Sum your business up in a sentence

Runway is an online project management and team collaboration tool that keeps you organised, letting you concentrate on business. It keeps correspondence organised so you can quickly switch between tasks, just like you work naturally. In most businesses, time is a key commodity and Runway shows you where it is being spent, where it is being wasted, and how that can be improved.

5-10 seconds: What's the business model?

Runway will be a subscription service that you pay for monthly, but it's currently free for early adopters.

10-15 seconds: Who are your competitors?

At one end we have Basecamp, Huddle and other established project mangement and collaboration applications. On the other we have competition from Post-It notes, email and Excel, which are inefficient but widely used ways to manage projects.

15-20 seconds: What's your USP?

Runway is quick, and doesn't get in the way. When trialling other tools we found that over time we just stopped using them - it felt like a chore. Runway is lightweight and fast so you can get on with your actual work.

20-25 seconds: How have you funded it so far?

We founded our web agency, We Make Websites, a couple of years ago and it gives us sufficient income to fund the project. It also gives us a real world source of requirements for managing projects and teams.

25-30 seconds: What were you doing before?

Before we founded our agency, we both worked in the City as technologists for an investment bank. After getting tired of stale technology and Kafka-esque bureaucracy, we left to start We Make Websites.

30-35 seconds: Where did the idea come from?

Runway emerged out of frustration at the lack of modern collaboration tools to help run a business like ours. We just wanted a simple, non-intrusive tool to allow us to prioritise tasks, organise our communication, and track our time.

35-40 seconds: What's the smartest thing you've done so far?

Open up the app to early adopters to we can gather feedback and build a userbase. This has helped us shape the product to meet real world needs.

40-45 seconds: What's the stupidest?

Not marketing the product early enough - we should have started well before the product was at launch stage. A significant proportion of the effort to make successful software is marketing, maybe even more so than coding or designing.

45-50 seconds: If your business was a biscuit, what would it be?
Chocolate bourbon.

50-55 seconds: Which idea are you a bit jealous of?

New online Point of Sale systems like VendHQ and Square. Its such a simple idea that solves a real problem with operating a bricks-and-mortar shop. Also, because these services directly help companies make money, charging for them is easy as the value is obvious.

55-60 seconds: Where are you going to be in 12 months' time?

Running a scalable agency with a self-sufficient but ever-improving collaboration tool at the core.

Find out more about Runway.

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