60-second start-up: The International Party People

0-5 seconds: Sum your business up in a sentence

A fast-growing, non-stop international party hub, bringing the craziest parties from all over Europe together into one exciting brand, including travel, accommodation and a VIP option in every package.

5-10 seconds: What's the business model?

I run most of the events in partnership with another brand. The profit is split 60/40 in my favour.

All we need to do is bring the right people to the right event, add alcohol, some great music, shake it around a bit and everybody wins.

10-15 seconds: Who are your competitors?

There are no direct competitors to the entire brand. Don't Stay In comes close, but mostly we're just competing over individual elements: StudentBrakeAway, our Festival Road Trip is in direct competition with The Balkan Rally.

15-20 seconds: What's your USP?

If there was a craziness scale for events, Alan Titchmarsh being sane and Charlie Sheen being totally epic, then our events would be like Charlie Sheen sucking cocaine off Lady Gaga's toes. Pretty unique.

20-25 seconds: How have you funded it so far?

This is my fourth start-up. I've been starting and running businesses since I was 15 and I tend to fund one with another. This time round I had the extra cash injection of selling the Merc and running warm-up and launch parties for other people's brands first.

25-30 seconds: What were you doing before?

I used to run SelectSexToys.co.uk, used that to fund a clothing brand called MangoBeach, launched the Skiving Scholar Student magazine and then somehow got side-tracked on a drunk week away and ended up running the Summer Closing festival in Croatia.

30-35 seconds: Where did the idea come from?

As well as Summer Closing and Student BrakeAway, I was offered the opportunity to link up with a number of other events. I launched The International Party People to host all these events and bring them together as a brand people can trust and get excited about.

35-40 seconds: What's the smartest thing you've done so far?

Teamed up with Club Papaya for the festival at the end of Student Brake Away. Without them it would cost four times the price and the line-up wouldn't be anything like as good.

40-45 seconds: What's the stupidest?

I married a stranger during a drunken beach party in Croatia. If you're out there Maya it would be cool to catch up.

45-50 seconds: If your business was a biscuit, what would it be?

One of those party rings with the bright icing and the zigzaggy chocolate blob.

50-55 seconds: Which idea are you a bit jealous of?

The Monkey Sanctuary in Looe. They get to watch monkeys all day and get paid to do it!

55-60 seconds: Where are you going to be in 12 months' time?

Hopefully, living in Croatia for the summers and back in London for the winters, running the world's most insane parties and living life to the max.

Find out more about The International Party People

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