If you're reading the above and don't already do all of this, let me anticipate your reasoning: you've only just started out; you don't have enough time or money; you're looking for some help with social media; you're worried about negative reviews.
That just about got it covered? Good. Now for the tough love: these aren't reasons, they're excuses.
If you're broke and/or just starting out, the above is your competitive advantage. It costs next to nothing to achieve any of the above and you don't need additional help.
You might also think I'm just fussy - and you'd be right. But so are you customers..